F**kadblock! How publishers are defeating ad blockers & how ad blockers are fighting back.

A couple of weeks ago, we looked into how PornHub was getting around ad blockers using WebSockets. We thought it would be cool to take a closer look at how publishers like BusinessInsider and Forbes are detecting ad blockers and preventing users from viewing their content.


When visiting a BusinessInsider article while using an ad blocker like AdBlock Plus, after idling on the page for about 10 seconds, a modal blocks you from reading the article:


BusinessInsider uses piano.io’s VX product (“The evolution of the paywall”) for detecting ad blockers.

Piano.io, helpfully has some documentation on how to detect ad blockersusing their or your own solution. Piano’s solution relies on the open-source library FuckAdblock. They use a safe for work alternate version called BlockAdblock, — “FuckAdBlock same project but with a more convenient name.”

FuckAdblock functions by injecting a dummy div into the webpage that contains css classes and styles that are common to advertisements. Then it performs a variety of checks to see if the div has been hidden from view. If it has, the user has an adblocker enabled.

BusinessInsider’s onpage JavaScript additionally checks to see if the FuckAdBlock js file failed to load, in which case it also detects the user as having an adblocker.


uBlock Origin works around this detection in a clever way. Chrome extensions have the ability to intercept and modify HTTP requests via the webRequest API. uBlock intercepts the request for FuckAdBlock’s JavaScript and responds with an HTTP 307, the code for a temporary redirect. The URL it redirects to is actually a blob of base64-encoded alternate JavaScript. This JavaScript is then loaded instead of FuckAdblock.

Here is a demo in BugReplay that demonstrates how uBlock’s workaround works. I’ve selected the HTTP redirect that is described above, containing the base64 encoded JavaScript. Clicking the download icon next to the ‘Location’ header will display a plaintext version of the code that is loaded instead of FuckAdblock.

uBlock’s alternate JavaScript creates a dummy version of the FuckAdBlock class that doesn’t actually do anything. This way, if any JavaScript external to this file were to check on the status of FuckAdBlock, it would appear as if it loaded successfully. By watching the video above you can see that the ad blocker detection never pops up a modal nagging the user when using uBlock.

FuckAdBlock has a pretty clever response to uBlock’s hack. They recommend utilizing subresource integrity for the script tag that loads FuckAdBlock, which causes the browser to fail to load the 307’d version due to it’s hash not matching the integrity check, triggering the onerror for the script which triggers the adblock detector. For now Business Insider doesn’t have that implemented.


When visiting Forbes with AdBlock or Adblock Plus enabled, users are presented with this:

Clicking continue when Adblock or Adblock Plus is enabled just brings you back to the same page. Linking a social account does let you past this adblock wall without disabling your ad blocker, but that’s in exchange for your personal info.


Like BusinessInsider, Forbes relies on a third party company to provide ad blocker detection. LiftDNA provides this functionality for Forbes. Unlike Piano, LiftDNA looks to have built their own solution for detecting ad blockers.

After spending some time puzzling over Forbes’ minified / obfuscated JavaScript , I came across a Github Gist that really helped a lot. The basic functionality of how LiftDNA’s ad blocker check works is very similar to FuckAdblock.

Inside Forbes’ page html is a base64 encoded string that, in its decoded form, contains CSS class names of easily identifiable ads. When ad blockers see dom elements with these class names they immediately hide them.

Forbes’ check is a bit trickier than BusinessInsider, since it creates a div element with between 5 and 10 randomly picked class names from a large list, and then checks to see if it is set to display: none. This way it’s harder to create workarounds since you don’t know which class and styles it will choose in a given run. If the code detects that the div is hidden, the user is using an ad blocker. If not, it sets a cookie and allow the user through when they click continue. The following is the function that accomplishes this:

checkBlockedClasses: function() {
    for (var a, b = Math.random(), c = $(“.ads - container > div”), d = c.length,
        e = Math.floor(b * d), f = “$ {
        }” !== fbs_settings.classes ? JSON.parse(base64.decode(fbs_settings.classes)) : [“
          dynamic - ads”
        ], g = [], h = this, i = 0; i < 5 || Math.random() < .7 && i < 10; i++)
      g.push(f[Math.floor(Math.random() * f.length)]);
    this.rand_classes = g, a = $(’ < div class = “’+g.join(”“) + ’” > ’).append(’ <
        div style = “height: 1 px;” > ’), $(c[e]).before(a), window.navigator.userAgent
      .indexOf(“Firefox”) > -1 ? setTimeout(function() {
        a.height() || (h.triggered_by_classes = !0, h.triggerAdBlockState(!0)),
      }, 100) : (“none” === a.css(“display”) && (this.triggered_by_classes = !0,
        this.triggerAdBlockState(!0)), a.remove())


Forbes Gist method

The Forbes gist that I linked earlier which explains how Forbes’ ad blocker detection works also provides a workaround. It involves allowing through all of the ad-spam classes that Forbes is using, so long as the domain is forbes.com.

The only issue here is having to keep up with Forbes’ CSS name list, since the pool they can draw names from is huge.

At the time of this blog post, the workaround code is on version 17. Also, when I checked the list of class names currently being used by Forbes, it differs from the list in the gist.

uBlock Origin workaround

Forbes was able to block Adblock/Adblock Plus, but uBlock origin was able to successfully fool Forbes into thinking I had disabled my ad blocker. How are they getting around the check?

After going through the uBlock source, I tracked down their workaround.

Basically, if the url looks like the Forbes ad welcome page, it sets the cookie ‘welcomeAd’ to true, and if uBlock can determine the article url from a cookie, it automatically redirects to it.

The Anti-Adblock Killer extension functions similarly, except it sets an additional cookie to better mimic what Forbes’ JavaScript is doing.


I used BugReplay to demonstrate what happens when you attempt to go to a Forbes article with Adblock Plus enabled.

The request shown is the HTTP request for the Forbes article. As you can see, it immediately redirects with a 302 to Forbes’ adblock page. Clicking continue just redirects you back there. If you look at the HTTP request’s cookies you won’t see welcomeAd or dailyWelcomeCookie, both of which get set by extensions that try to subvert Forbes’ adblock.

In this next example, before visiting the page I used a cookie editing extension to add the following cookie values for forbes.com:



These are the cookies that Forbes would set upon successfully watching their ad.

As you can see in the linked BugReplay report, instead of 302-ing to the adblock page, it loads the article. If you look at the request cookies, you can see both of the above cookie names and values listed. This fools Forbes into taking you to the requested article.

The Future

As ad blockers continue to grow in popularity and publishers continue to rely on advertising dollars, the war of ads, ad blockers, and ad block blockers will continue.

Looking at uBlock Origin’s resources.txt file, you can see just how many custom JavaScript snippets are there neutralizing various web sites’ strategies to bypass ad blockers. It’s an intensive, manual process collecting, implementing and testing all those strategies, and it’s an unpaid job.

Ad blockers have traditionally only had to worry about removing ads while keeping a website functional- and that was difficult enough. Software that actively tries to detect them and disable the hosting website constitutes a new front in the advertising and privacy war, one that Ad Blockers currently seem to be losing.

Pornhub Bypasses Ad Blockers With WebSockets

*** Links to discussions on Reddit and Hacker News. Also check out BugReplay on Product Hunt :)

TLDR; Watch the BugReplay Recording of Pornhub dodging AdBlock

(NSFW level: medium)

We tried to find the most PG page on MindGeek’s network to use as an example- it wasn’t easy.

When I was building the prototype for BugReplay, I was evaluating different methods of capturing and analyzing network traffic from Chrome. One of the first things I saw that looked promising was the chrome.webRequest API.

From the docs: “Use the chrome.webRequest API to observe and analyze traffic and to intercept, block, or modify requests in-flight.”

That seemed to be exactly what I needed.

After experimenting with the Chrome webRequest API, I quickly realized there was a big problem. It didn’t allow me to analyze any WebSocket traffic, something I really wanted to support.

As I was searching the web trying to see if I was misreading the documentation or was looking in the wrong spot, I found a relevant bug report from 2012: “chrome.webRequest.onBeforeRequest doesn’t intercept WebSocket requests.” In the bug report, users were complaining that without the ability to block WebSockets, websites could get around ad blockers fairly easily. If WebSocket data was not visible to Chrome extensions via the webRequest API, they could not be blocked without some heavy duty hacks.

Initially, the risks to ad blockers seemed theoretical; the examples of sites that were employing this technique were very obscure. Then in August 2016, an employee of the company that owns Pornhub.com (MindGeek) started arguing against adding the WebSocket blocking capabilities to the Chrome API. Pornhub is the 63rd most visited site on the Internet according to Alexa. I checked out a few of MindGeek’s sites and sure enough, I could see ads coming through even though I had Adblock Plus on. The ads on Pornhub are marked ‘By Traffic Junky,’ which is an ad network owned by MindGeek.

In the screenshot below, you can see a banner at the top of the page announcing that the site is aware that the user is using an Ad Blocker, with an invitation to subscribe to a premium ads free version of the site. On the right side of the page you can see an advertisement.


When you visit Pornhub.com, it tries to detect if you have an ad blocker. If it detects one, it opens a WebSocket connection that acts as a backup mechanism for delivering ads.

Watching the BugReplay browser recording, you can see a number of network requests triggered that are blocked by AdBlock: They are marked Failed in the network traffic, and if you click one to inspect the detail pane you can see the failed reason is net::ERR_BLOCKED_BY_CLIENT. That is the error reported by Chrome when an asset is blocked from loading.

You can find the WebSocket frames individually in the network panel or just look at the WebSocket create request which has links to all the individual frames. The name of the domain where the WebSocket connects is “ws://ws.adspayformy.site.” A decent joke aimed at ad blockers :)

When the WebSocket loads, the browser sends a frame with a JSON encoded payload for each of the spots it has available for ads. Checking out one of the WebSocket frames, you can see in the frame data the advertisement data is sent back with:

  1. The zone_id 13, for where the JavaScript should place the ad. 
  2. The media_type image, so the page knows what kind of element to create (most of the ads are videos, I picked an image for this post because it was relatively tame). 
  3. The Image itself, transmitted base64 encoded so it can be reconstructed using the data uri scheme
  4. An “img_type” (“image/jpeg”) to pass to the data uri.
Ad Blockers primarily work using the webRequest API, so constructing the ad by transmitting the data over the WebSocket as base64 is a pretty clever way of dodging the blocker.


On October 25th, 2016, there was some new activity on the Chromium ticket. A contributor wrote a patch adding the ability to block WebSockets using the webRequest api. If it’s accepted, it will eventually wind up in Chrome stable.

When or if that rolls out, the ad blocker extension writers can choose to remove the hacks for users of the latest Chrome, leaving content providers like Pornhub to figure out their next move in the ad blocking war.


Since I started looking into this, AdBlock Plus and uBlock Origin have shipped workarounds to block this technique. AdBlock and others still do not.

For AdBlock Plus, “The wrapper performs a dummy web request before WebSocket messages are sent/received. The extension recognizes these dummy web requests as representing a WebSocket message. It intercepts and blocks them if the corresponding WebSocket message should be blocked. The WebSocket wrapper then allows / blocks the WebSocket message based on whether the dummy web request was blocked or not.” via

For uBlock Origin, they shipped a workaround that has the “ability to foil WebSocket using a CSP directive.”

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